%
This is well worth the wait
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
CornerCorner
Menu icon

All case studies

Configure a truck for a new era

How a truck launch rewrote the playbook for an industry

Volvo Trucks North America was gearing up to launch its highly anticipated Volvo VNL truck model across the U.S. and Canada – their most significant launch in 27 years. To resonate with today's tech-savvy trucking industry, we reimagined their digital experience to match the innovation and ambition of its newest trucks where I played a lead role for the product definition and execution.

ROLE

Design Lead

INDUSTRY

Automotive

IMPACT

+991% truck builds

Process

No items found.

Peak innovation, serving the next generation

Mirroring the in-person experience, inside and out

A digital reveal built on form and function

Giving you the keys to full customization

Volvo Trucks biggest product launch in two decades

The future of trucking isn’t just greener, it's hyper-personalized

Logo of Avicii True StoriesLogo of Tim Bergling FoundationLogo of Tim Bergling Foundation

Step into your new office on wheels

Clean style with premium feel

A truck experience designed to change everything

Showing you innovation in every details