An extraordinary truck deserves an extraordinary purchase flow

The Tesla Cybertruck redefines what a truck can be — bold, futuristic, and built to break conventions. But while the vehicle itself feels like a leap into the future, its digital purchase journey remains surprisingly traditional. This concept explores a reimagined, more immersive way to customize and order your Cybertruck. From the very first click, you're placed in control of every detail that makes your truck truly yours.