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PONTUS WELLGRAF

Leading design
& pushing boundaries

Startups, agencies, and teams hire me to bring things to the next level
Awards

Latest

BUSINESS GROWTH

Turning bold visions into big results

INNOVATION

Turning “can we do this?” into “heck yeah, we did it”

VISUAL DESIGN

Making things look great and work even better

MOTION GRAPHICS

Bringing things to life
with fluid animations

USER EXPERIENCE

Turning complexity into simplicity

BRAND

Helping your brand show up and show off

The difference between good and great is 15+ years of doing the work, not just talking about it

Pontus is a Swedish designer who broke into the design industry at 18 with his famous redesigns and innovative solutions. Landing his first graphic- and web designer roles with a growing portfolio and passion for creativity. Determined to break into the global scene, he moved to San Francisco working for two top product agencies and 50+ projects across tech, entertainment, and automotive. Lead award-winning design and animation work for Masterclass, Microsoft, Ford, and more.

Since 2021, Pontus has worked independently as a lead designer, partnering with startups, agencies, and enterprises around the world. His focus is often to push boundaries of what is possible, new creative angles, and delightful product experiences to conquer markets. One of his latest ventures is Roots – a wellness focused app he co-founded to help people build healthier relationships with their phones. As Head of Design, he’s led the vision for reclaiming time for what really matters in life for people.

Principles

1

Dare to do
the unthinkable

Life is too short to do something that has been done a million times before. It takes courage, but also responsibility to take things from fantasy to reality.

2

Think and
create in systems

To create something that evolve. To serve now and then. For systems that are powerful and well crafted from the very beginning.

3

Believe in
the details

Precision and attention to details is always a top priority. I believe that’s what it takes to deliver top quality experiences that both deliver and delight.

4

Always set
things in motion

Nothing can communicate an idea, vision, or concept better than to feel it. To turn static artifacts into moving and expressive experiences.

5

Give absolutely
everything

I’m very passionate and proud of the work I do. Half-effort is never a thing for me. I’m here to give it all and my partners success is the greatest motivation.

6

I take ownership
and follow through

If my name’s on it, I own it. Tasks, deadlines, outcomes, challenges, promises. I'll not sit around – I will be proactive and take the lead.

7

Your success is
my top priority

I’m not here in life to just check boxes and call it the day – I’m here to make sure that things works. Long-term. For users. For your team.

8

Team is
everything

The best work I’ve ever been part of came from people showing up fully – aligned in purpose, sharp in execution, and generous with each other.

Fueling innovation in dozens of industries like

Wellness
Automotive
Entertainment
Technology
Education
Wearables
Sports
OS systems
Music
Healthcare
VR/AR
Aviation
Retail
Fashion
Finance

I craft award-winning experiences with design, animation, AI, and code

Always adapting and ready for a challenge

Awardss
Play icon

Watch work reel

Always inspired by our world

I craft award-winning experiences with design, animation, AI, and code

Awards

I step
into the
roles that
will bring
you the
results

Branding

Visual design

User interface

User experience

Interaction design

Web development

Video production

Motion graphics

Design system

Pitch decks

Strategy

Latest role

Design lead

Experience

13 years

Biggest recognition

Webby Award

Audience

+50k