We became an extension of Masterclass product team to launch their first ever mobile app in 5 months. App of the Day in both the US and UK, followed by a 4.9 rating in the App Store.
Design Lead
Education
2x App of The Day
Onboarding experience like no other
Class enrollment made simple and delightful
New knowledge ready for you, anytime
Instant class previews as you explore the grid of masters
Webby Award, "Best Education App". IDA Design Award, MUX Award, and 2x App of The Day
Personalised feed of daily insights and knowledge
Constant A/B testing of purchase experience
Watch my Masterclass case study talk
Masterclass experience built and scaled in 6 months